Are You An Email Marketing King Yet?

Is email a central part of your business’ marketing strategy? If it isn’t, there’s no doubt that you’re missing out on one of the absolute most effective forms of marketing out there. If you want to reach a wide audience of potential customers for very little cost, email is the way.

To start, you need to have permission to send email to your target audience. In Canada, there is anti-spam legislation which makes it illegal to send an email marketing message without permission. So start by asking permission so you don’t make a bad impression or get targeted for being a spammer. The potential consequences of sending unsolicited email marketing messages, your message might just get trapped in the spam filter, or you could even be blacklisted by ISPs (internet service providers).

Easier said than done, right? Well, if you want people to opt-in to receive your email marketing messages, you need to offer them an incentive. This will obviously vary based on your business. Common choices are to provide a discount on services or a coupon for a product. They can also enter into a contest for a prize, or you can offer a valuable product like white paper or e-book. They’re giving you access to their inbox, so you need to give them something of value in return.

People want to feel special and notice. Track birthdays, so you can send a follow-up email that includes a “Happy Birthday” message. Maybe include a special “birthday” discount for 20% off a service or even a free product. What better than bringing your company to the top of someone’s mind on their special day?

Successful email marketing doesn’t stop once you get a subscriber. You need to keep providing incentives. Give special incentives for longevity, like staying subscribed for a month or longer. You want customers to stay engaged with your marketing material and give them a reason to open the email each time instead of deleting the email or unsubscribing.

One handy tip is to treat every reader as if you’re in a relationship with them. Be kind and courtesy and connect with them as an individual. Welcome them in the first email. Give promises of future rewards, valuable content, insider tips etc. and then follow through in subsequent emails.

Your emails should be a lot more interesting than black and white text. Use colours, images, and fonts that reflect your branding, but are easy to read. If your content hurts the eyes or is hard to read, people will just click away – and maybe unsubscribe altogether. Be consistent with your emails, don’t come up with random templates each time.

The more you learn about email marketing, it becomes more and more obvious just how effective a marketing technique it can be. You’ll wonder why you waited so long once you start using email to promote your business.

Just remember the techniques and secret tips you have learned from this article, and your marketing campaign will definitely yield great results.

Some Great Tips for Home Businesses

Hey everyone, I hope you’re having an awesome summer so far! It’s been a blast here, Canada Day was yesterday, Independence Day coming up…definitely a lot of fun to be had. When you run your own business, every day can be a holiday if you are on the ball. :) Anyway, I just want to share a few more of my tips on how to make money on  your own, from home. It takes a lot of hard work but if you’re dedicated the rewards are pretty special for sure.

There are not many out there who have not considered the amazing possibilities offered through starting your own home business. It’s great to work whenever you want and have no boss but yourself. Making this dream a reality is tough, but it can be accomplished. Read on to find out how.

First things first, don’t get caught up in get-rich-quick schemes, multi-level marketing, that whole bag. Who’s got time for that? Your home business idea should be legitimate. You sell products and services that people need, not scams designed to suck your friends and family of money. You are spinning your wheels if you’re pinning your business hopes on something that seems to good to be true. Start by coming up with a solid business plan on your own. Gather the resources with hard work, organization, and effort, and you can make the plan come to life.

When you’re just starting, it’s really important to get your name on the market so people know who you are and what you do. Any easy way to get your name out there and make a good first impression is to offer discounts and coupons. Even better, you can give away free products or samples. Think about what you want as a customer, and give it to yours. The first step in becoming a household name isn’t always easy, but it’s about getting your products into people’s hands.

When you’re first starting, it’s probably not possible for you to hire full-time help right off the bat. If you have friends and family who can help out for free or very cheap, that’s great. But the fact is you’re probably going to need to learn how to do some things that you didn’t know before. No matter what line of business you are in, you have to be an accountant, webmaster, IT expert, receptionist, marketer, janitor, lunch lady…you get the picture. Either enlist free help, or learn how to do these things yourself by taking classes at the local college, or signing up for online courses. Of course, don’t be shy about outsourcing stuff that really is out of your area of expertise.

Once you start to get a few customers, ask them to give you feedback. What do they think of your business? How does the product compare? Are there ways you can improve? The positive feedback can be placed on your website as a “testimonial.” This shows other potential customers that you’re legit and the customers are happy.

Finances are a big part of the picture. If you’re taking this seriously, you need to make your business legit and that means setting up a checking account that is separate from your personal accounts. You need to be able to prove to the tax guys that you aren’t trying to hide taxes, embezzling money, or any other illegal financial problems. Plus, it’ll make it easier for you to do the accounting.

Setting up a home business isn’t always easy, and it takes a lot of work and dedication especially in the early months. But if you show perseverance and stick to the plan, you can accomplish anything you want. Leaving a legacy to your heirs starts with this hard work in the early period, so get to it!


Do You Know How Make Money Online?

Do you have family and friends who are bragging about making money online? Do you wish you could take advantage of this opportunity too? It’s amazing how easy it is to turn opportunities online into profit with a bit of knowledge and patience. Here are some ways to start making money online in no time:


If you’re a writer, try writing on websites such as InfoBarrel or Squidoo. Both of theses sites let you write on your favorite topics, and you get a split of the incoming revenue. If you want to pump up your earning potential even more, you can even combine this with an affiliate program through

Join Forums

You should join at least one forum first if you want to make money online. The thing is, many people have travelled this road before, and you can learn so much from them instead of making tricky beginner mistakes. Make yourself a part of the community by introducing yourself, asking questions, and forming connections and friendships with them too. Just like in the real business world, networking can turn into very lucrative jobs in the online world.


Provide services to people on a service-selling site like Fiverr. This is a site that allows people to get all kind of services, from web design and programming to translation, all for a flat rate of five bucks. The service charges one dollar for every job you take, but the profit can add up if you do a high quantity of jobs.

Amazon & eBay

Scout the big name companies first if you are trying to find opportunities to make money online. Let’s take Amazon and eBay for example. They are trusted companies and millions of people can vouch for how much money they make with them. I’m not saying unknown companies are garbage or won’t make you big money, but sometimes it’s smart to trust in the track record of the big companies.

Freelance Writing

Another great way to make money online is to start writing. If you have the talent and ability to write well and your writing is not littered with spelling errors, your services will be in high demand. You might be tasked to write information all on your own, or you may rewrite poorly written articles into a better format. You can also make money by writing your own unique content for a blog or article directory. Just making good use of keywords and open an account with Google AdSense. It won’t be much money at first, but it adds up!

When you are in a hurry to make money, reading about the topic may seem frustrating. The fact is that the more you know, the faster and better you will be at bringing in income. This article has given you the foundation you need, so build on it with experience and more learning.

Take Your Home Business to the Next Level

A lot of people think that creating a home business is really hard. They say that the income associated with it is not stable and that it is not meant to be a full-time gig. This article contains a lot of useful information about tips on how to achieve success in having a successful home based business.

Focus on satisfying your current customers no matter what. That’s your main priority. It is easier to generate income from repeat buyers than it is to convince a new one to buy for the first time. A happy customer will return time and again.

Keep the business phone line separate from your personal calls. You want your business to seem very professional. You definitely don’t want others in the household like your kids to answer the phone. What if they answer without professionalism? You’re running a business – get a business phone.

You should always be willing to take extra steps to make your customers as happy as you can. It’s so important to leave your customers satisfied.Give them a little gift when they buy something, like a gift basket or flowers. Let them know that you definitely appreciate their business with a simple thing like by thanking them for their orders. Let them know that you truly are grateful for their business.

You must be dedicated and committed to have a profitable home business. This is also help separate your work and your personal life, it’s very important to draw boundaries.

Are you looking for good ways to make home at home? Think about offering lessons for an area in which you know how to do. A lot of people like to take lessons instead of paying to go to school. School costs more and has strict schedules which can be hard for parents or busy people. You can teach things like piano lessons or painting out of your home.

Give your customers a discount or free items so that you can get your company started. Ask customers to promote your business with others and recommend you as a salesperson. Word of mouth advertising can be really effective.

Develop a mailing list for your current and potential customers. Make sure not to spam your communications stay beneath the level of spam. Mailing lists are great because you can send out announcements to customers to share news, promotions, and other ads. There are also other things you can do. You can also help by sending customers helpful articles and information regularly, with an ad or coupon. Make sure you have a prominent place on your website where they can sign up to join the list.

You can achieve success when you have good advice on hand. Just like in any many other areas, adequate knowledge, combined with drive, makes it possible to achieve success in your home business. Reading these tips should get you started on a great journey. Business success is possible from the your home.

You Can Start A Home Business Today


Many people say that starting up a home-based business is hard. I know from experience that this isn’t true. It does require work, but it does not have to be difficult. As long as you have the will and the right information, you can start a home business. Check out this information that can help you start your home business.


Don’t forget to take tax deductions for your business! Internet connection and supplies are business expenses, so get your tax deductions for them.


Create accounts on message boards and forums that are related to your niche and home businesses in general. You need to get your name out there and network with others in the field, and this definitely helps.


Especially if you are working from home, you should be on top of your game. Working from home can be fulfilling, but you can’t just roll out of bed and start working. Do that for a few days and you’ll see how your hygiene takes a hit. Take care of yourself as if you were going into the office. Shower every day, dress in nice clothes, and have an exercise routine. Keep up your self-confidence and everyone will see you as a desirable professional they should definitely work with.


Before you start selling your products or services, you need to have a have a basic understanding of the market and price ranges. You don’t want to underprice or overprice yourself and put yourself at a disadvantage. Have competitive prices and let your customer service put you over the top. Do not speak badly about your competitors or other people in the industry. Worry about yourself and the results will speak for themselves.

Emergency Funds

You should always have some emergency funds for unexpected expenses. Build this, and don’t take away from it. If you absolutely must dip in, try to replace it as soon as possible.


Deposit your payments when you can. Instead of waiting for payments to accumulate over a matter of weeks, deposit checks. Go inside the bank and deposit with the teller. This way you build a relationship and there are no questions left unanswered about your finances.


You need to make sure you establish a solid work schedule. It can be hard to separate work and home life and your work may spill into the evening hours. Set a schedule just like if you worked for a company. Be consistent and manage your time well so you don’t feel tempted to work at all hours. This way you can actually have a social life and get time to recharge.


Try to speak with business owners who are in your field or offer services that could help you. It also gives you a chance to step away from the computer, socialize, and build relationships.

In conclusion, it doesn’t have to be hard to begin a home business. It will take effort, but there’s no doubt that you can do it if you try. As this article has shown, your home business can be started easily and carry you to success as long as you have effort and knowledge.

Check Out These Awesome Home Business Tips!

Starting a home business is difficult, don’t you think? But that isn’t true. It does require work, but it’s not hard to do. If you have the right info, you can start your home business. This article has all the info you need to get started.

Get a separate business phone line, don’t just use your personal line. You don’t want your child answering your business phone, or have someone in your house answer the phone unprofessionally.

Even if you’re working from home, try to keep a professional appearance. Your self-esteem will eventually suffer if you work in your pyjamas every day or don’t keep up your hygiene. Shower regularly, wear a proper work outfit and have an exercise routine. These tips can boost your self-esteem, and you’ll have the energy to run your home business right.

Affiliates can market what you’re selling. Join affiliate programs that already have an established reputation and look to promote products similar to yours.This way to increase your income without having to do any hard work.

Keep accurate and complete financial records for your home business. Make sure you are prepared in case of an audit, if you need have to show records and proof of your expenses and income. Keeping detailed records is also important because it helps you keep track of your business trends from month to month.

Home businesses are super cost-effective compared to traditional businesses, but there will still be many costs you will need to take into account.

Taking risks is a big part of becoming successful and achieving your goals. Trying new things will attract the attention of new customers and improve profit. Which strategies will improve your business? You won’t know until you try a few different approaches.

Having a web site for promoting and selling your products is crucial when you run a home business. This gives your message out to the widest audience that can produce higher sales and bigger profits.

Get a proper office or area in your home that you can designate as your work area. You need plenty of room to keep everything organized.This assists in business organization and this order will be vital to your success.

As was mentioned before, it is easy to start a home business. It demands lots of work, but really is feasible. The correct information, such as what you have read here, will help you build your business easily. Good luck!

I’m a Business, Man

In today’s business world, there’s no doubt that gadgets and technology can be a huge help in saving time and money. They help to keep things organized and improve efficiency so you can grow your business and keep clients happy.

Technological implements like laptop computers, smartphones, and tablets can be very important. Modern applications and software have great processing power and ability to organize and manage your information. But I also like to have an old-school touch.

Keeping a pen and paper at your side can allow you to easily jot down information so you don’t forget things. As helpful as smartphones are in conducting business, all the great apps are no use if you’re talking on it and need to write down some quick information. Laptops and desktops are great, but you might lose the sale if your client has to wait 3 minutes for you to boot up your computer.

I also find pen and paper really helpful with brainstorming. Even the best apps and software out there can’t compete with the feeling of being able to doodle, draw outside the lines, and come up with idea clouds and different brainstorming techniques. I find it very freeing to be able to organize (or disorganize) my thoughts exactly how I want, not based on lines and margins determined by a program. I come up with many of my best ideas, whether it’s product names or just new business strategies, with a pen and paper at my desk.

A nice pen with flowing ink feels great in your hand, and a handy little notebook keeps everything organized. My personal favourite pen right now is a Bic Velocity, but I’m also a fan of most Uniball products. I keep track of everything in a nice small notebook that doesn’t take up too much space and I can easily take with me for meetings. Really important information ends up on my phone and computer anyway, but I’ll never give up the convenience of classic pen and paper.

I’m sure many of you feel the same way. If you’re attached to tech, let me know how you brainstorm and what are the best apps for jotting down quick notes on phone calls and scribbling down quick ideas on the fly. If you’re old school like me, let me know what you think the best pen on the market is, or if there’s a particular notebook or something that I just have to have. We’re all busy and we don’t have time to waste these days, but even though it’s a bit old fashioned, I find pen and paper is perfectly suited to our modern tech world.


Money, Money, Money

I imagine a lot of you are in the same boat I was in four years ago. I actually liked my job, but I really wanted to challenge myself and take the reigns. My dad was self-employed (he was a contractor for 35 years) and, though I knew I’d be in a very different field, I was very inspired to follow in his footsteps. But having an idea and a dream is one thing – putting it into practice is another. You know what I’m talking about – money.

Managing income and expenses is no easy task, especially if you don’t come from a financial background. The key to being a successful entrepreneur is not trying to be a Jack of All Trades. Focus on your strengths and special abilities, but also acknowledge your weaknesses. Straight up, money management is not my strong suit.

With five employees, dozens of clients, and money flowing in and out constantly, it can get overwhelming if you don’t stay organized. And frankly, disorganization can cost you alot of money. Fortunately, I knew well enough to reach out. Expert bookkeeping services can save you headaches, save you money, and keep you focused on bringing in more and more income for your business.

I’m not an expert on tax requirements and ways to maximize my business’ financial standing. Sure, I was able to manage basic invoicing, payroll, and understand my yearly balance sheet. But frankly managing it all is a giant headache and takes time from actually running my business and keeping clients satisfied. That’s why I started my own business in the first place, not to be a bookkeeper.

Here’s the thing about expert bookkeeping services – they don’t just understand terms like accounts payable/receivable, credit card reconciliations, and superannuations, they make a living out of knowing them. They understand all the software I don’t have time to learn, like MYOB, Quickbooks, and Xero. They keep things organized and running smoothly, and keep my employees and clients happy. If you choose the right bookkeeping service, you get top-notch professional organization at an impressive price.

I can’t even imagine what my business would be like if I had to go back to handling all the accounting myself. Bookkeeping services are convenient and professional. They will work with you to make sure everything is running at peak efficiency, and flat out save you real time and real money.

Being an entrepreneur and running a small business is no easy task. Enlisting the services of a professional bookkeeper is a great way to keep your business running smoothly and save time and money. That way, you have time to commit to growing your business and providing your customers with your full attention.